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Sunday, July 24 • 2:30pm - 3:30pm
Comics Arts Conference Session #16: The Culture of Comic-Con: Field Studies of Fans and Marketing

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Matthew J. Smith (Wittenberg University) moderates a panel of graduate and undergraduate students -- Kane Anderson (University of California Santa Barbara), Alissa Armstrong, Austin Bragg, and David Erickson (all from Wittenberg University), Jonathan Judy (Kent State University), Kamuela Kaneshiro and Leah Michaels (both from Hawaii Pacific University), Melissa Miller (Georgia State University), and Jonathan Rupert (Wittenberg University) -- who present initial findings of a week-long field study of the intersection of fan practice at the nexus of cultural marketing and fan culture at Comic-Con. A discussion with the audience follows the presentations.

Sunday July 24, 2011 2:30pm - 3:30pm PDT
Room 26AB

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