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Saturday, July 23 • 6:30pm - 7:30pm
AFI's Behind the Plastic: Action Figure Insider Live 2011

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Once a year, fans are able to get the inside scoop on the action figure lines that they love and get answers straight from the people who make them. We have assembled a panel of experts from every corner of the toy world, from companies large and small to discuss the state of the hobby and answer your burning questions. They'll talk about the difference between being the licensor vs. the licensee, how to create the backstory to a toy line, how to keep up with the editorial side of a property, how to take a chance on new kinds of product, and much more! Moderator Daniel "Julius Marx" Pickett from ActionFigureInsider.com is joined by Jesse Falcon (Marvel Entertainment VP of product development), Jason Lenzi (CEO, Bif Bang Pow), Scott Neitlich (Mattel marketing manager), Mike Schultz (lead artist, Shark City Ozark), Chuck Terceira (director, Diamond Select Toys and Collectibles), and David Voner (senior product designer, boys' toys at Hasbro).

Saturday July 23, 2011 6:30pm - 7:30pm PDT
Room 26AB

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